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CGWA Market Research & Analytics: Get the Real 411!

Posted by on February 23, 2012

We’ve talked a lot about our business experience and unique methodology, from initial consultation through customized training. At CGWA, we believe that the right education experience and tools can close almost any performance gap. Maybe you’re fortunate enough to know the issues your organization faces and have an idea of the steps needed to get you on the right path. But what if you aren’t sure where the real problems lie? Are your customers making baffling movespushing you further away—and you don’t know why? Do you get emphatic agreement from employees on internal initiatives, then nothing actually happens?

Market ResearchIt makes perfect sense to commission a research study to gather pertinent data and feedback. But how do you avoid the confusing web of quantitative data that results? You need to identify the fundamental issues and concerns of your customer and employee base. In other words, you must decode what your customers (potential and existing) and employees are really thinking, and why they’re making the choices they’re making. To do that, you need quality information, not just mountains of statistics.

Our CGWA Research Team is here to help! Want to find out what really motivates your customers and employees? Are you determined to climb the customer relationship ladder from mere vendor to trusted partner? We have proven time and again our ability to uncover the real story. With nearly 100 years of combined experience, our interviewers are highly skilled at getting people to talk—honestly and specifically—about what’s working, what isn’t, and what it would take to make a breakthrough.

Let’s be honest: Market research data is expensive to obtain. When you decide to make the investment, you need more than perfunctory, simplistic “yes” or “no” answers and cold statistics. Yes, it’s good to have quantitative data, but let’s not forget the importance of in-depth qualitative data to really flesh out what the need is.

We are pleased to announce the launch of our new Market Research and Analytics page on CGWA.com. Pay us a visit to find out more! Just considering a research project can be a bit overwhelming, so we’d like to help you get started. For a limited time, we’re offering our expertise absolutely free. Take advantage of this special, no obligation offer today!



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