Sales and Marketing Excellence

CGWA has long believed—and acted on—the premise that the highest ROI successful companies can achieve on commercial execution comes from investing at the Regional Sales Manager/Director and Marketing Product/Program Manager/Director levels.

Our work in this area starts with a current state/desired state assessment of your commercial team against our WORLD CLASS COMMERCIAL TEAM™ model. We then work with you to close performance gaps with customized solutions to:

  • Ensure 100% planning and execution alignment on all marketing strategies and sales plans (to the territory manager level)
  • Create a clear definition of “Region Manager Success Criteria” and tools that support those criteria
  • Develop Sales Representative tools that represent “Best Commercial Practices” for your company

Want to know More

For more information regarding any of our offerings please contact us at

800.713.1246

Or click below to send your request to info@cgwa.com.

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