Sales Negotiation Skills:
Reaching High Quality Agreements™
Have you ever experienced the frustration of a negotiation approaching stalemate?
Did your last negotiation hurt your relationship with the other party?
Do your sales agreements benefit the customer at the expense of the company?

To be a great salesperson, you must be a great negotiator. Knowing the appropriate strategies for sales negotiation and how to manage the negotiation process from planning to implementation is necessary to achieve high-quality, lasting agreements that strengthen your company’s relationships with clients. But how do you go about achieving this “win-win” situation? This highly interactive
Sales Negotiation Skills workshop gives participants many opportunities to practice what they learn and receive real-time feedback from audio recorded exercises.
Topics
- Stages of Negotiation – The Road Map
- Customer Needs and Tradables™
- Becoming Tactically Bulletproof
- Overcoming Obstacles to a Win-Win Agreement
- Application Planning: Negotiation Situation
Results
Participants will be able to:
- Determine when to negotiate—and when not to
- Utilize a road map of the negotiation process effectively
- Demonstrate the skills critical for reaching high-quality agreements
- Maximize power by uncovering and analyzing underlying needs and tradables
- Plan and prepare for customer and internal negotiations
- Identify and neutralize tactics
- Plan for and practice an actual negotiation situation

All courses can be customized for each group’s specific needs.