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Downstream Marketing: Influencing the
Internal and External Customer
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You are a manager, product manager, or marketing rep that is consistently called
upon to work autonomously and influence others to get your job done.
Often this is required with little or no authority. You need help to
learn how to influence others and manage internal and external work relationships.
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A 2 1/2 to 3-day, learning experience that will provide a clear understanding of how marketing can work hand in hand with sales reps in developing specific territories and in working with key accounts to increase sales and key relationships by covering:
| • | Influence skills from a point of no authority
| | • | Uncovering the underlying needs of your customers
| | • | Appropriate use of currencies
| | • | Adding value to the strategic sales process
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Marketing professionals will be able to:
| • | Appropriately use marketing materials and information
| | • | Gather key customer and competitive information
| | • | Strategically target for both product launches and general sales
| | • | Strategically use clinical and product knowledge
| | • | Work effectively with reps in the field
| | • | Plan and go on customer visits
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