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Fundamentals of Marketing
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You are a product manager or marketing manager. Your job requires you to
understand and effectively command the company's organizational pathways, marketing techniques, market evaluations, and product launches. And if that isn't enough, you must perform forecasting tasks as well.
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A four-day, "boot camp style," hands-on workshop that will cover:
| • | Company organization
| | • | New product process
| | • | Customer behavior
| | • | Basic market, customer, and competitor analysis
| | • | Communications
| | • | Marketing competencies
| | • | Time management
| | • | Market development/basics of a marketing plan
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Marketing professionals will be able to:
| • | Perform market evaluations
| | • | Conduct monthly forecasting
| | • | Create management reports
| | • | Understand and manage the product launch process
| | • | Forecast a supply chain
| | • | Conduct pre-launch activities
| | • | Perform customer targeting
| | • | Effectively use marketing materials and programs
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BSC • Allegiance
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