Site Search	Market Analysis and Strategy Whether you are a manager, product manager, or marketing representative, there are a number of fundamental concepts and approaches you need to know. Effective analysis, strategic planning, and risk management A two to three-day learning experience intended to ensure an understanding of strategic planning and market analysis that will cover: • Analysis of data, situations, and/or environment • Drawing direct relationships between strategies, tactics, action plans, and objectives • Measuring key market metrics • Identifying driving forces and critical uncertainties • Tools for business planning Participants will be able to: • Understand the difference between strategies, tactics, action plans, and objectives • Identify the best practices to business planning • Identify the key metrics necessary to both plan from and target to • Identify and avoid common goal setting pitfalls • Develop a sense of control over direction of events • Better communicate to subordinates, team members, peers and management • Develop strategic marketing plans